Sarita Restaurants is a 100% Guatemalan, family-owned restaurant chain deeply rooted in local culture and traditions.
CHALLENGE
The brand sought a September 15th campaign to celebrate Independence Day, aiming to emotionally connect with customers while representing Guatemalan culture in a fresh, authentic way.
OUR APPROACH
The “Festín Chapín” campaign was inspired by Guatemalan traditions and symbols, using vibrant colors and original illustrations applied across ads, social media, and restaurant merchandising.
